Hellersen Insight wins national award
KU Awards 2025: Sportklinik Hellersen takes second place in the clinic magazine category
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Since 2021, the hospital magazine “Hellersen Insight” has been providing information on medical topics, offering personal insights, and addressing developments in the healthcare sector. What began as a print magazine is now part of a cross-media communication strategy.
In addition to the traditional print product, the magazine is also available in an interactive format, with videos and related information added to the online version. Content is prepared in a targeted manner, communicated in an understandable way, and published across various channels. The project “Hellersen Insight 2.0 – From Hospital Magazine to Media Platform” was awarded second place in the hospital magazine category at the KU Awards 2025. The award is presented annually by the trade magazine KU Gesundheitsmanagement and recognizes innovative communication projects in the healthcare sector. The award ceremony took place on October 16 in Berlin.
“Hospital communication must build trust and explain complex content clearly,” says Sarah Burghaus, Head of Marketing, PR & Customer Service at Sportklinik Hellersen. “I am delighted that our work has been recognized. This shows that our communication strategy is not only effective, but also sets new standards – for modern, understandable, and targeted communication in the healthcare sector.”
Digital, interactive, and international
The magazine has been completely redesigned: In addition to the print version, there is a digital edition at www.hellersen-insight.de, which integrates videos, animations, image galleries, and voice-over contributions. The online magazine is optimized for mobile devices, available in two languages, and also targets an international audience. The magazine thus fits seamlessly into the international orientation of Sportklinik Hellersen, which promotes global medical cooperation and knowledge exchange through the Hellersen Hospital.
“I am very pleased about the award – and especially about what it stands for: a completely reimagined clinic magazine that not only informs, but also touches, moves, and connects,” says Dirk Burghaus, CEO of the Sportklinik Hellersen.
A key concern in this transformation process was to respond to changing information habits. “Our patients and interested parties consume content in very different ways today. With the online magazine, we are meeting these needs and offering a modern, cross-channel experience,” explains Sarah Burghaus. The brand was further sharpened, stories were made visible, and the magazine was transformed into a modern, cross-media format.
From interview to multimedia experience
The magazine's content is created through an editorial process that takes all communication channels into account. Interviews are not only prepared for the print edition, but also provide video clips, social media posts, and additional content for the online version. This results in cross-media formats that can be flexibly adapted to different target groups.
Previous successes at the KU Awards
The Sportklinik Hellersen has already impressed the KU Awards several times with its clear and effective communication strategy. In 2022, the clinic magazine Hellersen Insight was also awarded second place in the Best Clinic Magazine category, and in 2023, the Sportklinik Hellersen took first place in the Online Marketing category. Particular praise was given to the successful combination of online and offline media to create a holistic, cross-channel brand presence that is consistently geared towards the needs of patients and interested parties.
